The Famous Boom of Mobile Marketing

Many are forecasting on the benefits that have been made on investments in mobile and marketing. All promise to be a gold mine. But when does that happen? Because so far there are few advertisers who actually bet on this medium. According to the study? Mobile Media and Entertainment in the U.S.: Forecasts 2007-2012? benefits for mobile marketing in the United States could amount to 4,220 million euros in 2012.

The real growth, according to the study of Analysys Research, will not be until 2010, when technology has improved. Only when the high speed can be deployed on most , advertisers can truly reach consumers. Until now, television via mobile phone, music and other content have been erratic in addition to expensive, which is not conducive to investment.

However, Strategy Analytics cree that mobile marketing is already being practised in several markets, so that profits could double in 2012. In their study? Cellular Global Media Forecast 2007-2011? indicate that overall investment in this support could reach 65,000 million euros in 2012. The question is: Is it worth it?

Via (eMarketer)

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Comments

[dean.collins]

If you look at the massive growth of SMS marketing related activities it only took 2-3 years before it was a multi billion dollar a year industry globally (lol the idol series alone would probably be close to that :)

The key to why mobile marketing is going to become so prevalent is clearly it's such a personal medium.

Its the only customer touch point that a user has close to hand 16+ hours a day.

Yes cpm's and other revenue points will go up once the 'communication path is wider' with more effective banner ads etc.

But like all things, be ahead of the curve so you can learn the mistakes before everyone else does.

Cheers,
Dean Collins
www.Amethon.com
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