The wide expansion that is having the use of smartphones in everything in the world, and in Spain in particular with 33% of users, is making increasingly more marks to bet on Mobile Marketing, an industry that seems to have no ceiling. The model at the time consuming content the user has changed. Now he wants to be able to access the Internet from anywhere and be continuously connected. If we look at the data, nothing more and nothing less than 7 of every 10 users have accessed the network through your mobile terminal. In addition, the consumption of such services via mobile phone has opened the door to a factor to take into account: Geolocation. An issue that is of vital importance for a device that you carry all the parties where you move you.
The sector invites optimism. While advertising in traditional media is declining, in digital media increases. This is due to the profitability of a more economical and effective support enabling a greater segmentation of the target audience. According to forecasts, investment in Mobile Marketing will exceed 100 million euros in Spain in 2012. In our country there are more mobile people, with market penetration is very high. In addition, mobile devices are always ready for use, immediacy is its virtue. It must be borne in mind that the user of a mobile device seeks to solve a need at that moment, with what sailing with some predisposition to acquire a service. So that through mobile access to succeed we must ensure the simplicity of processes and the landing of the client there is where the information you are looking for. How have to be the perfect site to navigate through the mobile? -Simple navigation: design a site where it is easy to navigate and to include clear search functions.