The reel was designed for an active forwarding the web, and then found an echo in the mainstream media. In many ways it is viral marketing film must unusually high box office for a general, is an ordinary fighter. Now, viral marketing and is available to any company. With the help of targeted delivery may initiate the most original and interesting scenarios. Example you have read the above. And this is just one of the facets of viral marketing to address delivery.
Interestingly, the first idea to use viral marketing to targeted delivery of my clients have filed it. Director and chief marketing officer used the services of an address delivery times, second, third. Got the rebound and, of course, always wanted more. We sat down and discussed a variety of ways to increase the effectiveness of targeted delivery: extend the coverage area, to gather more information about Recipients of letters to personalize each letter in the address of delivery. Alas, these are always the typical direct-marketing techniques stumbled on a simple, plain-budget hurdle.
Rather, it is bounded. Direct marketing in Russia, especially outside the capital, it is not the expensive. But customers say the cost. It is therefore logical that we often wonder together with our clients on how to improve the efficiency of targeted mailings without inflating the cost of 2-3. Then came the idea to kill three birds with one shot. That is, one letter to draw the attention of three, and even more potential customers. Read more here: financial technology. How do I do? The easiest way to get- recipient of the letter to discuss it, talk to your partners and friends. Just to show a neighbor of the office or to recall the letter in the evening for a game of pool with friends. For example, you advertise a restaurant with a striptease. It is hardly necessary expect that even the most anxious recipients of an invitation to a restaurant for no reason, without rhyme or reason just to begin to discuss the work of such a trip with colleagues. Why? Because the modest? No, because there is no excuse and no excuse such conversation is a sign of concern. And if we offer them in the same letter, a lap dance as a gift and a bottle of wine quite good Argentine discounted 78% if they come by three people? I am sure that the fan strawberries is not difficult to persuade two other colleagues, and friends to visit the new location. And each of them pay the bill. And everyone will tell their friends, where he was. Hopefully, and champagne, and wine they like. The most curious thing that when we mastered the technology, viral marketing to targeted delivery (direct marketing) was obtained even better in promoting products and services to B2B. And with the advent of the crisis, demand for such methods to address delivery jumped enormously. Everyone needed a return here and now, to wait for sales growth for months no one wants. In such circumstances, viral marketing, in an address delivered gives very nice results. Economy of the budget, coupled with increasing efficiency, which can be tempting for a director of marketing? All the more so as it turned out, the field for the imagination is in B2B segment is huge. Here for many years the company simply ignored the possibility of viral marketing. But that is another story, full of examples and their interesting solutions. This was the second time.