Many are forecasting on the benefits that have been made on investments in mobile and marketing. All promise to be a gold mine. But when does that happen? Because so far there are few advertisers who actually bet on this medium. According to the study? Mobile Media and Entertainment in the U.S.: Forecasts 2007-2012? benefits for mobile marketing in the United States could amount to 4,220 million euros in 2012.
The real growth, according to the study of Analysys Research, will not be until 2010, when technology has improved. Only when the high speed can be deployed on most , advertisers can truly reach consumers. Until now, television via mobile phone, music and other content have been erratic in addition to expensive, which is not conducive to investment.
However, Strategy Analytics cree that mobile marketing is already being practised in several markets, so that profits could double in 2012. In their study? Cellular Global Media Forecast 2007-2011? indicate that overall investment in this support could reach 65,000 million euros in 2012. The question is: Is it worth it?
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